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Balance: The Rehabilitation Center Bringing Yerevan-Level Care to Dilijan

An interview with Grant Safaryan, founder of the Balance rehabilitation center

Grant Safaryan moved from Yerevan to Dilijan eight years ago. He fell in love with the town — and stayed for good, opening the Balance rehabilitation center, where people come for kinesiotherapy, physiotherapy, and medical massage.

We talked to him about how business works in Dilijan, why he chose rehabilitation over everything else, what anyone hoping to start a business here should know, and what this town means to him.

Why should someone in Yerevan have a choice, and someone in Tavush not?

One day I woke up with an idea: bring quality rehabilitation care here, so people wouldn’t have to travel to Yerevan to get it. I’d thought about starting a business before, but neither restaurants nor hotels interested me — I wanted to help people. That’s how the idea for the rehabilitation center came about: a place that treats not just the body, but the mind too.

 

It’s not just neighbors anymore — now patients come from all over Armenia

Most of our patients are from Dilijan and the nearby villages. But more people are hearing about the center all the time: now people make the trip here on purpose — from other regions, including Yerevan. Tourists often stop by after hiking, too, for a sports or therapeutic massage to ease sore muscles.

Most people come to us with back and joint pain

Musculoskeletal issues are the most common reason people come in. We also treat joint pain and help with recovery after surgery. And we offer home visits for people with limited mobility — after a stroke, for example.

Finding staff was the biggest challenge at the start

There are almost no specialists in this field in Dilijan, and not everyone from Yerevan is willing to relocate. We still managed to put together a strong team — though it’s made up almost entirely of specialists from Yerevan. Attracting our first clients wasn’t easy either: this kind of care was unfamiliar in Dilijan, and we had to earn people’s trust.

Another rehab center just opened in Dilijan — and I’m glad

It’s called Koli, and it will help improve people’s quality of life here too. We’re not competitors — we’re allies. The more projects like this exist in the city, the better it is for the people who need help.

If you don’t start for the money, the money comes anyway

My advice to anyone starting something similar: understand what people actually need, and make helping them your priority — the money will follow. Don’t chase quick profit; build value and earn trust first.

Dilijan has almost everything you need for a healthy life

With this project, we’re trying to build a new culture here — one where people care about their health and understand why it matters. Dilijan has real potential for that; it just needs to be tapped.

To me, Dilijan means calm, recovery, and the future

What keeps me here is nature — it’s tied to that sense of calm, to the feeling that life can be different. I’m not planning to leave. I want to keep living in Dilijan and keep building what I’m building here.

Axenia Levand: “Love brought me to Dilijan”

Axenia Levand moved to Dilijan from Bryansk. She’s a singer and songwriter, performs at the loveliest places in town and runs a cozy Instagram blog about the simple and funny moments of her life. Together with her husband, she’s bringing a 200-year-old family house back to life. We talked about becoming an extrovert overnight, being vegan in Armenia, and the creative space she dreams of opening.

Love brought me to Dilijan

I married an Armenian and became part of a mets haykakan entanik — a big Armenian family. My husband was born in Sochi, but his father’s side of the family originally comes from Dilijan — they all left in the ’90s.

My husband inherited an old house that was around 200 years old

It was built by his great-great-grandfather. The house had been abandoned for decades, slowly falling into ruin, until two redheads met, lost their minds and decided to bring this place back to life together.

I’m still figuring out the unspoken rules

I remember buying an expensive vegan chocolate bar for myself, only to turn around for one second and discover that my husband had already split it with the whole family. It’s basically an automatic response for him, you know — he’s Armenian, he does it without even thinking. I love him. And god, that ain’t easy!

Being vegan in Armenia is a whole other quest

From that perspective, moving to Armenia was probably the most impractical thing I could have done. Once, I told a ten-year-old Armenian boy that I didn’t eat meat, and I literally saw a 404 blank screen appear on his forehead. He simply couldn’t process the idea that such a thing was even possible!

At our wedding, my father-in-law ate soy lyulya kebab

Seeing that five years ago made me realize: maybe this is my destiny — to explore and bring different cultures together, while cherishing and preserving the very best of each of them.

My grocery basket has become much greener, but my mom still doesn’t understand why I buy beet stems, not beets

A bunch of beet greens, cute purple basil and a few bundles of spinach — that’s my dream lady bouquet these days. I’ve also been happily discovering all sorts of new grains whose names aren’t always the easiest to pronounce. Like dzavarrrrrr!

But the hardest part wasn’t food — it was becoming an extrovert all of a sudden

I’m constantly struck by the level of closeness and openness with which people live here. Oh, those chats about marriage and kids with random taxi drivers, everyday vonts ek with every neighbor and even grocery store cashiers, those big family feasts. I had never ever made coffee in a jazzve before, and now I serve like a dozen tiny Barbie cups whenever somebody drops by! I’m still so shy about it.

 

You’re never a stranger here

Sometimes, walking around Dilijan, I may not even know the names of local people around me, but somehow they know who I am, what I do for a living and whose grandson my husband is. I may feel a little awkward because of our cultural differences, but I know for sure that these people would always help me if I needed it. And the more I learn, the more I understand — and the prouder I feel to be one of them.

Life in Dilijan feels like a cozy little video game

One small-town map, the same familiar characters, and somehow I’ve started noticing all the tiny things and taking part in little side quests — like learning the names of all the wild herbs local grandmothers gather, visiting all the nearby monasteries and churches, and learning about local birds I had never seen before.

It’s hard to believe, but I discovered an incredible jazz pianist living right next door

There are all kinds of creative people in our town. We even studied at the same music college in Moscow, but never met back then — it was only here, in Dilijan, that our paths crossed. Now we occasionally perform together, with other musicians from Dilijan and Yerevan, and we’re always happy to meet new colleagues.

Axenia Levand

I’ve never found it as easy to make friends as in Dilijan

There are group chats here for literally everything you could possibly think of: moms’ groups, mushroom-picking groups, birdwatching groups. A chat for one street, a chat for another street! This kind of community ecosystem was brought here by Russian migrants, but locals are definitely getting involved too!

The first place I show friends is the Drunken Forest — it’s like a tiny Bryansk in Dilijan

The pine trees remind me of home — it feels almost surreal! The second is Fioletovo village. My husband’s grandmother was a Russian Molokan, so for us it’s a sentimental connection with our cultural heritage.

I love the winter version too, when so much snow suddenly falls that the whole town slows down

Everyone comes outside — children laughing, ladies gasping, grumpy men clearing their yards and roads.


Though during our first winter, we were paying more than 100,000 AMD a month for gas in our rental

Yeah, I started to understand why it’s so normal for local people to walk around the house in winter wearing sweaters and even jackets!

We have a mission: tourists always have something to do here, but what about us?

I constantly see local teens who don’t really have anywhere to spend their free time. Just smoking, wandering around. Dilijan needs a new park and more places for young people to hang out.

We’re going to make a creative space in our own house

We’re dedicating the entire first floor to it. We want to host little music and theatre performances there, offer art classes and give both children and adults a place to spend time surrounded by an atmosphere of creativity, warmth and the unique character of Dilijan. That’s our ultimate goal now, and we’re taking small steps towards it. Hope you’ll be hearing more about us soon!


Самая нелепая покупка после переезда?

Oh, god. Two parrots.

Место силы

Vegan Budka.

A word you’ve started using more often

Homemade.

Что перевезли бы из прошлой жизни

VkusVill stores, please!!! Still can’t get over it.

Звук, заменивший городской шум

A jay’s morning cry and summer thunderstorms.

A song you’d dedicate to Dilijan

Jim Croce — “Time in a Bottle”

I realized I’d become a local when…

I came to Russia to visit my family and spent the whole time waiting for someone to bring up Dilijan so I could jump in.

Three words about Dilijan

Dilijan is… whimsical.

Dilijan is… earthy.

Dilijan is… healing.